Driven by

The power of social engagement.
HiKOKI stands for quality, power, reliability and innovation. From these pillars we
developed the concept ‘Driven by Technology’ and spread the campaign
via online channels.

Expressing the message through an AR face filter.

The brand awareness campaign kicked-off with an AR face filter. It was spread over 17 European countries via the multiple HiKOKI accounts on Instagram. The filter enables professionals to discover how much they are driven by technology. A fun way to get in touch with the brand and the campaign message. In a short period of time the face filter was already used by over 1.000 people.
In addition, the brand awareness campaign consisted of a variety of product and technology related content for both Facebook and Instagram. The boost the brand awareness and increase the overall reach, we used YouTube and Google Display.

Explanimation in multiple languages.

To promote the AR face filter in all countries, we developed an explanimation in 17 different languages. This way, each country could communicate to the audience in a consistent and recognizable way.

The face filter is still available on Instagram and Facebook. Check out how much you are driven by technology.