Gemeente ’s-Hertogenbosch.
mobility city.

The municipality of ’s-Hertogenbosch is on its way to a climate-neutral future. A challenge that can only be achieved together with all citizens.


In order to become a sustainable mobility city, the municipality offers solutions and initiatives to continue to improve the journey of today and tomorrow. But how do you activate over 150.000 people to travel from A to B as sustainably as possible?

Sharing all tips and benefits of shared transport.

Together with a research agency, specialized in behavioral psychology, we mapped out the intrinsic motivations (so-called social nudges). This way, we were able to address and stimulate all citizens in a targeted way.

For example, we responded to motivational reasons, such as traveling healthier, faster, easier, cheaper and more fun. Factors that are much closer to the mind of the citizen and contribute to become a sustainable mobility city. With interventions, compliments, rewards and interactive content we highlight the use of alternative means of transport.