Together with WD-40 we launched the Fix-it Challenge in which users were activated to share their DIY renovation project. We set up a paid campaign with a varied package of activating content via Google (Display), Facebook and Instagram Advertising. We also developed content for Pinterest Ads and TikTok Advertising. Each channel with its own purpose, targeting the DIY audiences of WD-40. With the collected submissions WD-40 has high-quality user generated content to use in an organic way through its own online channels.