In the run-up to the event, we developed an extensive online campaign strategy with three main goals: generate online awareness to Data Week NL, generate traffic and leads to the website and attract visitors to the event and the live streams. With almost 20 assets for advertising on Google, LinkedIn, Facebook and Instagram, and a month full of organic content, such as program and speaker announcements, background stories, videos and animations, we managed to give the event the right boost.
The total reach amounted to over 1 million views, the website visitors amounted to over 7.000 and the LinkedIn community grew with 220%. In short, we generated a very high reach in a very short period of time. With all the analysis and results, we have specific insights and learnings to optimize Data Week NL 2022.