From discounter
to seducer.

By repositioning the brand and visual identity of Carpetright, we aimed
to change the perception and experience of the customer. Not a store
that is driven by great offers, but a formula that is based on convenience
and trust at every touchpoint of the purchasing process. Carpetright is
your inspiration, specialist and caretaker. The renewed Carpetright has so
much more to offer than only low pricing.

The creation of
a recognizable
visual device.

Applying the visual identity.

The refreshing, colorful and modular visual device is already implemented in multiple communication layers, offline and online channels, and campaigns. An accessible and sympathetic way of connecting with customers who wants to be inspired, advised and supported.

Store signing
Brand and campaign photography.