A brand new positioning and identity for Pipoos

The largest hobby and craft store in The Netherlands has opted for an intensive partnership with The Line. For the brand positioning and visual identity, we took a deep dive into the world of cutting, drawing, pasting, painting, knitting, and more. With over 8,000 products your imagination is endless and your creativity runs wild. Have a look at the case and see what we have been working on so far.

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